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Senior CRM Executive
Location:
London, Gt Lon
Description:
Great news! We're hiring… Senior CRM Executive Could this be the job for you? Working as part of the UK & French CRM teams, you will be supporting and executing the overall CRM strategy for email, SMS & push marketing, customer activation, loyalty and retention. This role reports to the CRM manager working in partnership with key stakeholders towards the vision of growing the brand and creating a best-in-class customer experience. We are at a very interesting stage in our growth trajectory, having seen exceptional growth in the business over the last few years, and having a number of exciting new projects on the roadmap, including launching a new website, building an app, a new loyalty program, and with all of those and more - moving into the future of CRM and creating engaging experiences for our customers. What will you be doing? Customer Retention Strategy Responsible for the production and development of emails to increase engagement and revenue generated by using segmentation techniques to produce timely and relevant communications and ensuring tone of voice is appropriate and in line with company objectives. Responsible for segmenting and profiling the customer database to improve results, retention and ROI for all email, SMS, and push notification marketing strategies. Support the CRM manager and wider team strategy specifically within automations, optimising the series-based emails (welcome series, abandoned cart, post purchase and lapsed buyer) Supporting and executing a continuous refinement/optimisation of all email communications to maximise engagement and revenue generation whilst meeting brand guidelines. Working closely with merchandising and buying teams to help drive sales promotions and large-scale campaigns. Email Execution Maintaining the CRM marketing calendar and execute production schedule to ensure timely delivery of communications. Developing, executing, and optimising email marketing campaigns to drive customer acquisition, retention, and engagement. Monitoring and analysing email campaign performance, A/B test to improve results, and provide regular reports. Draft, design & deliver engaging BAU emails in collaboration with the content, copy and buying teams. Ensure emails are delivered on time, to a defined segmented audience, following email best practice. Become and/or act as a subject matter expert within the business for email marketing and marketing automation. Reporting Help with the production of weekly, monthly and quarterly customer dashboard reporting, ensuring correct interpretation for all recipients. Help with the delivery of all post-campaign analysis against KPI targets to support ongoing CRM understanding and development. Help with the delivery of post-campaign analysis against KPI targets to support ongoing CRM understanding and development. What you’ll bring… You'll have a proven track record of working within CRM programs with at least 2+ years of experience You'll be naturally curious to stay on top of the latest trends within CRM Customer centric - all decisions should be made with the customer in mind Experience working with an Email service provider (preferably Emarsys or similar tier 1 platform). Outstanding execution skills with strong attention to detail Good work planning and time management skills; an ability to prioritise and work to tight deadlines in a fast-paced, evolving environment Excellent communication skills and experience working with multiple teams, with an ability to influence and gain buy-in to proposals Data-driven with strong analytical capabilities A good understanding of the marketing funnel, digital targeting tactics and digital attribution Team player, with strong collaborations skills Ability to craft comprehensive briefs to effectively communicate email campaign requirements to content, copy and wider business teams Perks of the job… A modern, energetic, dynamic, and sociable office based in London's Shoreditch. The opportunity to work on some exciting brands supported by an inspiring and friendly team of people. Hybrid working (3 days per week in the office) 25 days holiday – Additional 1 day for each completed calendar year capped at 30 days! 8% employer pension contribution Up to 25% staff discount Early finish Fridays! Everyday Benefits – including Cycle to Work scheme, discounted Gym Memberships, Eyecare Vouchers Who are we? BrandAlley is the go-to destination for designer brands at fantastic, exclusive prices. We’re a members-only site home to hundreds of some of the best high-profile labels in fashion, beauty and home. We stock an extensive selection of previous and current season stock at up to 90% off the RRP, from Vivienne Westwood and Alexander McQueen to Molton Brown and Philip Kingsley. With new brands launching every week, our flash sales are exclusive and filled with highly in-demand pieces that mean time is of the essence! For an instant luxury hit, our members can also shop in our permanent designer treasure trove – the Outlet – where everything is available for immediate dispatch. We understand that privacy and the security of your personal information is extremely important. BrandAlley UK Ltd collects, processes, and ensures the security of all personal data that we gather in accordance with data protection laws. BrandAlley UK Ltd are proud to be an equal opportunities employer who provide equal employment opportunity regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation. Powered by JazzHR
Company:
Brandalley Uk
Posted:
March 29 on The Resumator
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More About this Listing: Senior CRM Executive
Senior CRM Executive is a Executive Executive Job at Brandalley Uk located in London LND. Find other listings like Senior CRM Executive by searching Oodle for Executive Executive Jobs.
Senior CRM Executive is a Executive Executive Job at Brandalley Uk located in London LND. Find other listings like Senior CRM Executive by searching Oodle for Executive Executive Jobs.