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Global Campaigns Senior Manager
Location:
London, Gt Lon
Description:
Your work days are brighter here. At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That's why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don't need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here. About the Team The Global Campaigns team at Workday crafts integrated campaigns and stories that inspire, empower, and excite customers across the globe! The Customer Base team partners across Marketing, Product Marketing, Revenue Operations, Sales and CX to deliver thoughtful and targeted campaigns that help customers get more value from existing investments and drive pipeline growth for additional products and services. About the Role As a Global Campaigns Senior Manager at Workday Inc, you will have an outstanding opportunity to lead global initiatives that educate and delight our customers. You will collaborate with cross-functional teams to develop and implement innovative ways that drive demand and accelerate pipeline growth. This role reports to the Senior Manager of Global Initiatives - Customer Base CHRO.Responsibilities:Gain a deep understanding of customer needs and challenges to create tailored programs for key decision makers and influencers.Collaborate across different teams within the marketing department to develop and implement coordinated strategies that effectively drive demand and accelerate pipeline growth.Plan and coordinate webinars to engage our target audience.Coordinate with internal sales partners to ensure effective engagement, follow up, and lead conversion.Partner closely with internal teams to distribute new programs through various channels (email, digital, SEO, social media, etc.).Manage program spend and update quarterly budget forecasts to stay on track.Supervise ongoing campaigns and provide recommendations for optimization to achieve quarterly and annual targets.Share important programs and assets with internal teams, such as product marketing and sales, to keep them advised.Track and report on campaign effectiveness to measure success. About You We are seeking a candidate who demonstrates strong analytical abilities and has a background in B2B marketing and upselling/cross-selling to existing customers. The ideal candidate should have experience in planning and developing demand generation programs and be capable of implementing integrated marketing strategies on both a strategic and tactical level. Effective written and verbal communication skills is a requirement, as well as a commitment to partnership and collaboration.Basic Qualifications: P4 Global Campaigns Senior Manager:8+ years of integrated marketing or other relevant experience, with a focus on planning and developing demand generation programs both at a strategic and tactical level Proficiency in using various marketing channels to generate attributable leads.Experience in enabling sales teams to extend the efficacy of lead generation activities.Ability to lead project budgets and track campaign performance.Bachelor's degree required.Experience marketing to B2B audiences, ideally with a focus on HR and IT audiencesA good understanding of marketing systems, including Marketo (or a similar solution), Salesforce and TableauP3 Global Campaigns Manager :5+ years of integrated marketing or other relevant experience, with a focus on planning and developing demand generation programs both at a strategic and tactical level Proficiency in using various marketing channels to generate attributable leads.Experience in enabling sales teams to extend the efficacy of lead generation activities.Ability to lead project budgets and track campaign performance.Bachelor's degree required.Experience marketing to B2B audiences, ideally with a focus on HR and IT audiencesA good understanding of marketing systems, including Marketo (or a similar solution), Salesforce and TableauOther Qualifications:The ability to execute streamlined marketing programs The ability to work across groups, including internal partners and vendors The ability to provide budget support and track and monitor campaign performance and spendThe ability to analyze program results and performance trends and make data-driven recommendationsA strong focus on teamwork and collaboration within our own team and partnering teams Good attention to detail and the ability to manage multifaceted programsStrong written and verbal communications skillsEnterprise software/B2B marketing experience preferred Our Approach to Flexible Work With Flex Work, we're combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter. Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
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More About this Listing: Global Campaigns Senior Manager
Global Campaigns Senior Manager is a Executive Manager Job at Workday located in London LND. Find other listings like Global Campaigns Senior Manager by searching Oodle for Executive Manager Jobs.
Global Campaigns Senior Manager is a Executive Manager Job at Workday located in London LND. Find other listings like Global Campaigns Senior Manager by searching Oodle for Executive Manager Jobs.